Revenue Management

In conjunction with our central reservations services we also assist our member establishments with revenue management.

Revenue management is crucial to optimising your properties revenue performance. We ensure that each property is proficient in this critical area. We achieve this by predicting demand and supplying at the correct rate at the proper time and then applying this information to your distribution channels. Selling the right room at the right time, at the best price, with the lowest possible commission can be a challenge if you don’t have the time to crunch the numbers. We could suggest and assist with the implementation of BAR (Best Available Rates) as well as yielding and updating your distribution system and channels accordingly to prevent rate parity issues. By managing these essential areas, we increase the average room rate by ensuring your pricing is market-related to increase your occupancy.

We offer our member properties assistance with:

  • Dedicated central reservations office which fosters growing revenue
  • Monitor reservations to ensure all relevant information is captured correctly for operations and sales statistics
  • Managing and setting up of rates and packages on the property management system
  • Online channel management and benefits flow through to properties
  • Online travel agent and operator connections and management
  • Updating of annual rates sheets
  • Updating of terms and conditions
  • Updating of net rates for suppliers
  • Update and management of third party software managing BAR ( Best Available rate)
  • Research rates and packages of competitors and recommend and create packages and itineraries for collection partners
  • Evaluating business on the books, pricing and forecast occupancy levels against historical and known future trends utilising our proprietary models and processes
  • Dynamic pricing structures
  • Revenue reports comparing history and forward revenue on the book with current performance. These include occupancy, revenue per room, rates reports
  • Loyalty program, aligned with competitor programs, offering substantial rewards to guests