Marketing and Sales

Our marketing activities include the following:

• Customer relations management and guest feedback
• Newsletter design, distribution, database management, data segmentation and reporting
• Content creation and devising a strategy for social media, newsletters, blogs
• Assisting with the conceptualisation, copywriting, proofreading and maintaining of compelling promotional and direct marketing material (fact sheets, rate sheets, for example)
• Net rate negotiation and management
• Maximising occupancy by identifying niche markets, trends and opportunities
• Review of local and international advertising strategy
• Competitor and market analysis
• Pricing and value adds
• Seasonal offers, promotions and packages

We like to think of it as ‘digital hospitality‘. Your guests will engage with you long before they stay with you and your digital presence need to be an extension of your brand and personality. You remain in control. We recommend strategies, but you sign off on campaigns and receive monthly in-depth reports to show progress and results. By analysing your business needs and competitors, we create a strategy which is establishment-specific.

Our digital business and social goals for your property are twofold.

Sales through:

• Lead Generation
• Conversion
• Bookings
• Referrals

Brand Awareness

• Reach
• Engagement

We focus on the following digital elements to drive direct business:

• Social media management: set up, design, maintenance, content planning, campaign planning
• Google AdWords: campaign set up and management, reporting
• OTA management: Management of Online Travel Agents and booking engines to ensure all properties are bookable and achieve their potential
• Online reputation management:
• tracking reviews received through TripAdvisor and listing/OTA sites
• Website SEO and re-targeting

We provide an annual sales and marketing strategy for delivering the optimum occupancy and rate. We prepare carefully evaluated decisive plans for each property, highlighting the planned sales and marketing actions undertaken.

• We prepare carefully evaluated strategic plans for each property, highlighting the sales and marketing actions required
• Building and maintaining good relationships with inbound operators through regular sales calls and visits and activity reports
• Coordinate and planning of annual sales calls activities both on and off the property
• We don’t focus on the quantity of sales calls but instead, the quality
• Brochure negotiation with trade partners
• Rate contracting and negotiations
• Monthly feedback regarding sales calls to travel trade partners
• Prepare and plan trade show attendance: joint stand exposure and participation at a trade show representing each establishment. A select number of tradeshows will be decided upon annually in line with the marketing strategy